Facebook Inc Continues To Move Higher!

“Weekly Options Members” Are Now Up 352% Potential Profit! 

More to Come?

April 8, 2021

Facebook Inc shares continue on their upward trajectory. The company posted a 52% rise in earnings for Q4. Sales growth increased 33%, up from 22% in the prior quarter. That marks two quarters of rising growth.

And, “Weekly Options Members” have gained potential profits of 352% since Monday, March 29, 2021.

More upwards movement is expected, and for those that have exited the trade, a new trade may be considered.

And still, $400 looks promising!

Facebook Inc Continues To Grow.....

Shares of Facebook Inc continue to climb as the social media giant benefited from optimism about the vaccine rollout and the economic recovery later this year; as well as some bullish analyst chatter. The tech stock did seem to benefit from a rotation out of high-priced growth stocks and into value stocks, which includes Facebook since the company now trades at a discount to the S&P 500.

Facebook Inc ended the world's most challenging year in generations with 2.8 billion people visiting its namesake site each month. It had another 500 million unique visitors going to Instagram or WhatsApp on a monthly basis. Combined, that's 3.3 billion people (over 42% of the people on the planet) visiting a Facebook-owned asset at least once a month.

This is definitely the go to for advertising – one of the reasons Facebook grew ad revenue last year by 21%. And, Facebook Inc has plenty of room to increase from the $84 billion made from ad revenue last year which came from Facebook and Instagram.

"This was a strong quarter for our business, as the acceleration of online commerce we've seen during the pandemic continued into the holiday season," explained Facebook chief operating officer Sheryl Sandberg during the company's fourth-quarter earnings call.

Even more, despite continued significant uncertainty in some advertising verticals, Facebook CFO Dave Wehner said he expects Facebook's year-over-year revenue growth rates to "remain stable or modestly accelerate sequentially in the first and second quarters of 2021."

Moving Ahead.....

Over the course of the past month, Facebook has had several blog posts laying out its strategy in human-computer interaction, or augmented reality (AR) and virtual reality (VR), and the company said it was working on a wristband that would control AR glasses. Facebook sees VR and AR as the next frontier in technology, and its Oculus platform is one of the leaders in the space.

On Monday, the social media giant announced Dynamic Ads for Streaming, a product that laser-targets the growing legion of streaming video service providers.

"With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they've shown on Facebook and Instagram," the company wrote, referring to both its eponymous social networking site and its high-profile photo-sharing site.

"Audiences can also follow your call to action to start a trial or subscribe," Facebook added.

Facebook cited research from Kantar indicating that 64% of people considering a subscription to a streaming service are doing so based on its library, not an individual title.

As well, Facebook Inc started public testing of a new application dubbed Hotline on Wednesday, where creators can speak and take live questions from an audience.

This Q&A product combines audio with text and video elements and comes as social media platforms experiment with a rush of new live audio features.

The success of the invite-only, year-old app Clubhouse, which has reported 10 million weekly active users, has demonstrated the potential of audio chat services, particularly during the COVID-19 pandemic.

Facebook is also very aggressive with its VR development, which is a market that many believe will boom soon.

Toward the end of last month, Facebook's WhatsApp also got approval to handle peer-to-peer payments in Brazil.